Uses and Gratifications of digital photo sharing on Facebook
نویسندگان
چکیده
Despite the rapid adoption of Facebook as a means of photo sharing, minimal research has been conducted to understand user gratification behind this activity. In order to address this gap, the current study examines users’ gratifications in sharing photos on Facebook by applying Uses and Gratification (U&G) theory. An online survey completed by 368 respondents identified six different gratifications, namely, affection, attention seeking, disclosure, habit, information sharing, and social influence, behind sharing digital photos on Facebook. Some of the study’s prominent findings were: age was in positive correlation with disclosure and social influence gratifications; gender differences were identified among habit and disclosure gratifications; number of photos shared was negatively correlated with habit and information sharing gratifications. The study’s implications can be utilized to refine existing and develop new features and services bridging digital photos and social networking services.
منابع مشابه
Underpinnings of Digital-photo interaction in Computer-mediated platforms
Aalto University, P.O. Box 11000, FI-00076 Aalto www.aalto.fi Author Aqdas Amin Malik Name of the doctoral dissertation Underpinnings of Digital-photo interaction in Computer-mediated platforms Publisher School of Science Unit Deaprtment of Computer Science Series Aalto University publication series DOCTORAL DISSERTATIONS 106/2016 Field of research Human–Computer Interaction (HCI) Manuscript su...
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ورودعنوان ژورنال:
- Telematics and Informatics
دوره 33 شماره
صفحات -
تاریخ انتشار 2016